What is They Ask, You Answer?

Implementing this philosophy is predicated on aligning the sales and marketing teams. In 2024 and beyond, we cannot think in silos when it comes to sales and marketing. Without full cooperation between the two teams, marketing content won't fulfill its potential of educating customers in the decision making process (traditionally a role for sales) nor will the sales team benefit faster close rates that sales enablement content can generate.

CommonMind is a certified They Ask, You Answer coach and leverages this transformational framework in our Empower program.