How to Use Google Business Profile’s New QR Code Feature to Collect Online Reviews

Google reviews are an essential part of growing any business. They’re a powerful way to showcase your products and services.

Now, Google has made it even easier for businesses to collect reviews by introducing a QR code feature for Google Business Profiles. This feature allows you to share a scannable code that takes your customers directly to your review page, simplifying the process for them and boosting your chances of getting more reviews.

This guide will explain why Google reviews matter, show you how to use the new QR code feature, and provide tips for maximizing the effectiveness of reviews for your business.

Why Are Google Reviews Crucial?

• They build credibility and trust: Businesses with high ratings and positive reviews are seen as more trustworthy.
• They improve your Google search ranking: Businesses with more reviews are often favored by Google’s algorithms, increasing your business’ visibility in search results.
• Encourage word-of-mouth marketing: Online reviews act as digital word-of-mouth recommendations, helping your business reach more people.

With almost 75% of U.S. adults having written an online review in the last five years, the potential for growing your reputation through reviews is enormous. (BrightLocal Study on Reviews)

Introducing the QR Code for Google Reviews

Google has introduced an exciting new feature that allows businesses to generate and share a QR code that links directly to their review page. This means your customers can simply scan the code with their phones and leave a review in seconds—no need to type in URLs or search for your profile.

This new feature streamlines the review process, making it easier for happy customers to share their thoughts. Whether you print the QR code on business cards, include them in email signatures, or in follow-up emails, it’s an efficient way to gather valuable feedback.

Best Practices for Google Reviews

Encouraging customers to review your business is essential, and following these best practices will help you maximize your success:

1. Verify Your Business Profile

Make sure your Google Business Profile is verified. This ensures that your business appears on Google Maps, Search, and other services. Plus, you’ll be able to manage reviews and respond to feedback promptly.

2. Remind People to Leave Reviews

Don’t hesitate to ask your customers to share their experiences. Remind them that reviewing your business is quick and easy, and reassure them that their feedback is invaluable in helping other people decide.

Tip: Avoid offering incentives for reviews. Instead, appeal to their sense of community and appreciation for your business.

3. Create and Share Links or QR Codes

Google makes it simple to create a review link or QR code. Share it with your customers via emails, newsletters, or even printed materials like business cards or flyers.

4. Respond to Reviews

Reply to both positive and negative reviews. Thank your customers for their feedback and address any concerns raised politely and professionally. This shows that you value their input and are dedicated to improvement.

5. Value Honest Feedback

Encourage people to share honest and objective reviews. Potential customers appreciate transparency, and even constructive criticism can add authenticity to your review page.

How to Get the QR Code for Your Google Business Profile

Here’s a step-by-step guide to accessing and sharing your business’ QR code for Google reviews:

3. You can share the link using Email, WhatsApp or Facebook

4. Or copy and paste the link from the Review link box
5. Or download the QR code by right-clicking on the QR code image and saving it to your computer

Simplify Reviews and Boost Your Business’ Visibility

Google reviews are one of the most powerful tools to grow your business’ reputation and attract new customers. With Google’s new QR code feature, collecting feedback has never been easier. By implementing the best practices mentioned here, you’ll build a stronger online presence, show your value to potential customers, and foster a loyal community of people who love your products or services.