Starting in February 2024, Apple began enforcing a 30% service fee on Facebook and Instagram ads initiated from iOS apps. If you're an Apple user who frequently boosts posts or runs ads on these platforms, this can add up quickly. But don't worry—there are ways to avoid this fee entirely.
Imagine paying an extra 30% on all your ad payments before any taxes and local fees. This fee is applied simply because you're using the Facebook or Instagram app on your iPhone or iPad to create or boost ads. Fortunately, there are ways to bypass this fee while still delivering your ads effectively.
1. Boost Content from facebook.com
Instead of using the Facebook iOS app, log into facebook.com from a desktop computer, laptop, or through a mobile browser on your phone. Boosting your content from the website ensures you won’t be hit with Apple’s service fee.
2. Add Prepaid Funds to Your Ad Account
Another way to sidestep the fee is by adding prepaid funds to your ad account directly from the payment settings on facebook.com. This can be done from your desktop or any non-iOS device.
3. Utilize Meta Business Suite
Meta Business Suite offers a comprehensive set of tools for managing your Facebook and Instagram accounts. You can boost your content and run ads from this platform, again avoiding the 30% service fee.
4. Create Ads from Meta Ads Manager
Meta Ads Manager is another powerful tool for creating and managing your ads. Accessing it from a desktop computer or non-iOS device will help you steer clear of Apple’s fees.
5. Use a Web Browser on Your iPhone or iPad
If you prefer using your iPhone or iPad, open a web browser such as Safari or Chrome and access facebook.com or instagram.com. This way, you’re not using the app, and you’ll avoid the fee.
By following these simple steps, you can significantly reduce the amount you spend on ads and maximize your ROI. Remember, the key is to avoid using the Facebook or Instagram apps on your iOS device for boosting posts or creating ads.
For more detailed information, visit the Facebook Help Center.
Happy advertising, and save that 30%!