--- title: AdWords Rolls Out Callout Extension | CommonMind description: "Learn about AdWords newest ad extension: callouts. Will it be a game changer? Take advantage early and it might be." image: https://www.commonmind.com/hubfs/Imported_Blog_Media/Untitled+drawing+(60)-3.png --- [![Group 139 (1)](https://www.commonmind.com/hubfs/Group%20139%20(1).svg "Group 139 (1)")](https://commonmind.com) [![CommonMind Logo](https://www.commonmind.com/hubfs/CommonMind%20Logo.svg "CommonMind Logo")](https://www.commonmind.com/) - [Solution](https://www.commonmind.com/solution) - [Results](https://www.commonmind.com/results) - [Pricing](https://www.commonmind.com/pricing) - [Authority Blueprint](https://www.commonmind.com/pricing/ai-authority-blueprint) - [Growth Programs](https://www.commonmind.com/pricing/growth-programs) - [AI Visibility Snapshot](https://www.commonmind.com/ai-visibility-snapshot) - [Learning Center](https://www.commonmind.com/learning-center) - [About](https://www.commonmind.com/about) - [Meet the Team](https://www.commonmind.com/about/team) - [Contact Us](https://www.commonmind.com/contact) More results En - [English](https://www.commonmind.com/blog/adwords-callout-extension#) - [Español](https://www.commonmind.com/es/blog) [ Book a discovery call ](https://www.commonmind.com/contact) [ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call) - [ Solution ](https://www.commonmind.com/solution) - [ Results ](https://www.commonmind.com/results) - [ Pricing ](https://www.commonmind.com/pricing) - [ Authority Blueprint ](https://www.commonmind.com/pricing/ai-authority-blueprint) - [ Growth Programs ](https://www.commonmind.com/pricing/growth-programs) - [ AI Visibility Snapshot ](https://www.commonmind.com/ai-visibility-snapshot) - [ Learning Center ](https://www.commonmind.com/learning-center) - [ About ](https://www.commonmind.com/about) - [ Meet the Team ](https://www.commonmind.com/about/team) - [ Contact Us ](https://www.commonmind.com/contact) [ Book a discovery call ](https://www.commonmind.com/contact/book-discovery-call) [PPC](https://www.commonmind.com/blog/tag/ppc) # AdWords Rolls Out Callout Extension by [Matthew Forrest](https://www.commonmind.com/blog/author/matthew-forrest) 1 min read May 28, 2019 This week Google announced [callouts](http://adwords.blogspot.com/2014/09/call-out-what-matters-most-to-your.html), a new AdWords ad extension, that will be available to all users in the coming weeks. ![](https://www.commonmind.com/hs-fs/hubfs/Imported_Blog_Media/Untitled+drawing+(60)-3.png?width=400&height=110&name=Untitled+drawing+(60)-3.png) The callout extension allows users to add additional text that appears directly below your ad copy. The additional text can highlight a specific piece of information about products and/or services (such as free shipping). With competition for space in search results growing increasingly more fierce, the callout extension could be a game changer for savvy advertisers who take advantage of it before widespread adoption levels the playing field. If nothing else, using the extension will make your ad appear larger and that alone should increase click-through-rates. Google suggests using callouts in tandem with other ad extensions, such as sitelinks, to maximize your chances of reaching your target market. With the potential to help increase your click-through-rates, be able to daypart, and mobile optimization, callouts are worth the initial investment of time needed to set them up. The callout extension can be used at the account, campaign, or ad group level and all users can expect to utilize the callout extension option soon. #### Share this [Share on X ](https://x.com/intent/post?url=https://www.commonmind.com/blog/adwords-callout-extension&text=AdWords+Rolls+Out+Callout+Extension+%7C+CommonMind) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.commonmind.com/blog/adwords-callout-extension&t=AdWords+Rolls+Out+Callout+Extension+%7C+CommonMind) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.commonmind.com/blog/adwords-callout-extension&t=AdWords+Rolls+Out+Callout+Extension+%7C+CommonMind) Previous story [← The importance of Mobile Web Performance](https://www.commonmind.com/blog/importance-of-mobile-web-performance) Next story [Shopping Campaign Now Available on Search Partner Sites →](https://www.commonmind.com/blog/ppc/shopping-campaign-ads-on-search-partner-sites) ### You May Also Like These Related Stories [The Big 5 Ad Copy Triggers](https://www.commonmind.com/blog/ppc/big-5-ad-copy-triggers) [PPC](https://www.commonmind.com/blog/tag/ppc) #### The Big 5 Ad Copy Triggers Aug 20, 2019 12:00:00 AM 1 min read [6 LinkedIn Ad Design Best Practices to Get More Clicks](https://www.commonmind.com/blog/linkedin-ad-design-best-practices) ![](https://www.commonmind.com/hubfs/Imported_Blog_Media/creative-for-linkedin-3.jpg) [PPC](https://www.commonmind.com/blog/tag/ppc) #### 6 LinkedIn Ad Design Best Practices to Get More Clicks Oct 18, 2022 12:00:00 AM 6 min read [Why Are Your Brand CPCs Getting More Expensive?](https://www.commonmind.com/blog/brand-cpcs-more-expensive) ![](https://www.commonmind.com/hubfs/Imported_Blog_Media/commonmind-logo-Jan-18-2023-04-31-56-8127-PM.png) [PPC](https://www.commonmind.com/blog/tag/ppc) #### Why Are Your Brand CPCs Getting More Expensive? Oct 3, 2019 12:00:00 AM 5 min read [![CommonMind Logo (1)](https://www.commonmind.com/hubfs/CommonMind%20Logo%20(1).svg "CommonMind Logo (1)")](https://commonmind.com) ###### **About our agency** Founded in 2001, CommonMind helps vertical SaaS companies turn deep expertise into market authority — so small marketing teams can drive real pipeline, not just traffic. [![X_logo_2023](https://www.commonmind.com/hubfs/X_logo_2023.svg) ](https://twitter.com/commonmind) [Solution](https://www.commonmind.com/solution) - [Results](https://www.commonmind.com/results) - [Pricing](https://www.commonmind.com/pricing) - [Learning Center](https://www.commonmind.com/learning-center) - [Blog](https://www.commonmind.com/blog) - [About](https://www.commonmind.com/about) ###### Marketing insights that empower busy marketers: © Copyright 1999 - 2026 CommonMind LLC. All Rights Reserved Boston | [Privacy Policy](https://www.commonmind.com/privacy-policy) | [(617) 765-1777](tel:6177651777) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Matthew Forrest", "url" : "https://www.commonmind.com/blog/author/matthew-forrest" }, "dateModified" : "2023-12-20T18:16:53.010Z", "datePublished" : "2019-05-28T04:00:00.000Z", "headline" : "AdWords Rolls Out Callout Extension | CommonMind", "image" : [ "https://www.commonmind.com/hubfs/Imported_Blog_Media/Untitled+drawing+(60)-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.commonmind.com/blog/adwords-callout-extension", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" }, "name" : "CommonMind" } } ```